Improving the "Testimonial" Advert Idea
Ad is in a simple testimonial style using actual quotes from customer
testimonials to inspire the script.
There is a couple in their pyjamas at the breakfast table looking happy
and rested.
They talk about how their nights used to be disrupted by snoring over a
humorous/exaggerated scene where both people alternate keeping each other awake
with their snoring.
They both have different types of snoring but found a solution to suit
them from Snoreeze.
The ad ends with showing the range of products and narration stating
natural ingredients and 8 hour action.
For the character designs I considered the target audience. This is a
husband and wife couple in their mid 30's who live together in the city and
have middle-class/higher earning jobs. The husband is a teacher and the wife
works in PR. I feel these characters will be relatable to potential Snoreeze
customers.
This is the storyboard I drew for the advert. I worked from the script I
had written and added the timing based on a simple run-through I did of the
lines. I was pleased to find that it fits easily into 30 seconds.
Storyboards and group work
When the testimonial ad was chosen I was given the
job of animator and director with Rosie as colouring artist, Jake as an
animator and Julian as sound design. Unfortunately due to some problems with
the other groups, our group was cut down to just Rosie and I. After meeting
with Snoreeze representatives, the first thing they asked for was a clearer
storyboard so I took on that job as it is my script.
Rosie sorted a colour palette for the backgrounds
and also wrote up a schedule for our team.
This is the animatic that we will be animating
from. We had drama students act out the parts and have begun to source music
and SFX.
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