DESIGN BOARD
In my research for SnoreEze's new advert I looked at a variety of adverts. I chose to look at adverts for similar medical products to see how they explained how the product worked with visual media. I also looked at light-hearted adverts and those with a nice, simple animated visual style as I feel that is what would work best with the target audience.
Along with style I also thought about colour design and feel it would be good to incorporate the product's colour scheme to forge a connection with the viewer to the brand.
I also looked at competing brand's adverts to see what had been done before and how to make SnoreEze stand out from them.
I researched visual symbols associated with sleep as I think adding these to the advert will help explain the situation to the viewer with less worded explanation.
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